Showing sincere appreciation is one of the easiest ways to build a closer relationship with buyers as they move through your customer journey map. It’s simple, but remarkably few companies ever take the time to genuinely thank customers for their business.
When it comes to standing out against entrenched competitors, it’s critical for ecommerce businesses to find their moments of opportunity. It’s rarely practical to compete on price or efficiency. However, new and growing stores do have a set of differentiators worth investing in: product, brand, and customer service.Companies that focus on creating meaningful customer experiences can choose to compete on loyalty and word of mouth, beat the behemoths, and carve out their own place in the market.
